Private Sales in the older building: the first success of the Real Estate Guy Hoquet
In a context of high prices and purchasing power of real estate down, the network proposed in the exclusive 1st to November 15th on its website, and until November 30 in its agencies, property for sale in conditions exceptional rate, declining for the first time the concept of “Private Sales” in real estate.
An unprecedented operation that has proven effective in boosting sales. Indeed, the agencies participating in the operation, which represent 50% of the network have had their signatures compromise to increase by 15% in November 2011 over the same period in 2010.
A significant result shows that the impact of this pioneering formula not only for sellers who took advantage of the additional visibility to sell their property quickly, but for buyers who have benefited from higher average discounts of 5%, and varying up to 20%.
“At a time when the housing market tightens, we had to create a meeting place between buyers and sellers: enable consumers who see their purchasing power decline to access the property, and sellers provide high visibility with this unprecedented spotlight their product. To move the lines of the market and serve the needs of the consumer, these are our two engines, “explains Frédéric Monssu, Managing Director of Real Estate Guy Hiccups.
Indeed, established to facilitate access to buyers, the operation also responded to the concerns of sellers who sometimes struggle to sell their property within a reasonable time on a tight market, “‘You are the only network that has found a solution to accelerate our sales’, we noted some of our customers, “says Philippe Buyens, Director of the Network.
“We thought this for buyers, victims of a decline in purchasing power. We were surprised by the enthusiasm it has also triggered among the sellers, who found here an opportunity to access a quick sale of their property. The proof we expected 500 properties for sale and we have surpassed the 2,000 properties available! , “Says Philippe Buyens.
After the launch of real estate secured, an industry first, the network confirms its ability to innovate in customer service, “the declination of the concept of private sales of real estate today proves its relevance and we are proud have been the first to propose this solution to individuals. And we plan to repeat the operation in the coming months, “says Frederic Monssu.
- Posted in: Real Estate